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Case Study

University of Pennsylvania/Career Services


Mylène Kerschner; "As a careers center we need to provide good resources for when our students start their job searches"

Name: Mylène Kerschner
Job Title: Information Resources and Web Manager

Profile: Northern and Southern CA High Tech Directories (print edition); Rich's National Bioscience database.

"I have been working at the University of Pennsylvania Career Services for three years and I am in charge of The Career Services library and Web site. The University has been using Rich's directories since 2000!"

"We use both Rich's print and online products. We make the print directories available to students in the Career Services Library and we also offer a link to the online directory on our password-protected Career Services site. Our career counselors are very enthusiastic about having an online resource so that students can search for potential employers by region and type."

"Because we are a career center, we are always looking for good resources that we can point our students to as they begin their job hunt. Rich's gives our students a solid overview of which companies are out there. With the current economy, we are also seeing more alumni using the directories, which is great to see."

"Our career counselors also use the directories on an ongoing basis. Each year, we conduct several career fairs and Rich's directories make it possible for us to identify and reach out to new companies that have not come to the campus in the past so we can gain their support and participation."